Creative marketing
that turns small businesses into
trusted brands.
exhibit 4E
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exhibit 4E
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exhibit 4E • exhibit 4E •
Strategy. Storytelling. Sales. We bring them together
to grow brands that last. From branding
and websites to content, campaigns, and customer lifecycles,
our work is simple: marketing that performs.
services
Brand Identity & Design
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Luxury branding suites crafted to define your business at every touchpoint.
Content Creation & Creative Direction
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Strategic visuals, reels, and campaigns designed for impact.
Web Development & Digital Experience
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Custom Shopify & Squarespace sites built to sell and scale.
Lifecycle Marketing & Retention
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Email, SMS, and paid ads designed to personalize the customer journey, boost loyalty, and maximize long-term revenue.
Erica Bryant
“As a New Yorker, I know the grind. As a strategist, I know how to turn it into growth. At Exhibit 4E, we combine creativity with systems so your hustle becomes scalable success.”
How It Works
no. 1: Inquire
Tell us about your vision and goals.
no. 2: Mini-Strategy Session
We’ll connect for a focused consultation to map out next steps.
no. 3: Build + Launch
Together, we execute the strategy and bring your brand to life.
NOIR
LOGO-FOLIO
NOIR LOGO-FOLIO
Ready to build your brand identity?
CLIENT CASE STUDIES
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Challenge: A nail tech starting from scratch needed full brand development and business infrastructure.
Our Approach: Built her identity and systems from the ground up — logo + branding, website design, booking integrations, campaigns, promotions, and long-term consulting.
Impact: Grew into a six-figure business, scaled form studio renter to salon owner, and is now on track toward her first million in revenue. Reached 54K+ Instagram followers and continues to expand her influence.
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Challenge:
Eloísa the Label was founded by a mother balancing multiple roles, who couldn’t find athleisure that fit her busy lifestyle. With no online presence or website, the brand needed a scalable foundation without the heavy upfront investment.Our Approach:
We built a complete brand identity and Shopify website designed for long-term growth. We developed a go-to-market strategy with self-sufficiency in mind, ensuring the founder could confidently run her business post-launch. Alongside branding and creative direction, we rolled out a full campaign to introduce Eloísa the Label to the world.Impact:
Eloísa the Label launched with a cohesive identity, an e-commerce foundation, and a clear strategy for growth — creating a lifestyle brand that truly reflects the women it serves.
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The Challenge
When we began working together, the brand faced recurring dips in monthly revenue and lacked consistency in its digital presence. Despite having quality services, the online strategy did not fully translate into growth, leaving the business with unpredictable results and missed opportunities to connect with its audience.
Our Approach
We restructured the brand’s content strategy and campaigns to focus on storytelling, customer experience, and optimized posting. This included analyzing what content resonated most, adjusting posting frequency, and creating campaigns that aligned with both seasonal moments and audience behavior. Every piece of content was designed to build engagement, reinforce brand loyalty, and drive bookings.
The Impact
Her following grew by 70% during the time we worked together, reflecting not only higher engagement but also stronger brand loyalty. By Q2, content impressions increased by 122%, while engagement jumped by 97%. Most importantly, the financial impact showed in her booking trends. In the previous year, she experienced constant dips month-to-month, but after restructuring her content and campaigns, she consistently hit or exceeded revenue goals. Instead of unpredictable declines, her profits began to show a steady flow, with some months surpassing targets by double-digit percentages.
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